When you are looking to market your business online, there are several ways you can go about this, learning on your feet as you go along or employing the help of professionals to make sure you get it right the first time. You don’t want to invest money into a bottomless pit of self-help tutorials, working your ways through the rights and wrongs. This will take up time, which would be better spent in the actual core of your business. Rather get someone or some company in this field to do it for you. It will require some cash outlay, but it will really help you going forward.
The right fit for you
There are hundreds if not thousands of cases where a good social media management agency catapulted a business from good to great. Companies have thanked their lucky stars time and time again that they made the right investment in one at the right time. It’s not just about employing a digital marketing company to do the work, handing over the job and then waiting for them to complete it. Yes, there are elements of this, but it’s also about forming a relationship with them over time, suggesting and insisting on certain elements along the way.
Agencies are always particularly proud of the awards they have won over a long or short period of time. When researching which one to hire, you would do well to look at what accolades they have collected over time. There are some pretty big prizes out there. For instance, the Loeries and the Bookmark awards are major players in the country of South Africa. Australia also deals out gongs and trophies when the awards season rolls around. So, yes, to reiterate, dig deep into your homework and see who has won awards – so maybe they can win one for you and your company too one day.
Word of mouth
You can tell a lot about an agency based on what others have to say about their experience of that agency. If it is good news that is being spread, then great, use their services too. If it is average news, well, then, do a bit more due diligence to find out information of your own. If it is bad stories that are being relayed, then you can stay well away and instead pursue other options for the betterment of your investment and the future of your business.
As stated before, you would do well to form a really good ongoing relationship with the agency. Don’t have it as a once off thing, where the next time you see them might be never. Instead, meet with them relatively regularly, asking them to give you an update on how they are doing with your projects at hand. If they are ahead of schedule, you will now. If they are behind, you will know too. The important thing is to make sure that the lines of communication are as open as possible at all times in the future.